Why do over a third of all email users get a new email address every year? To stop getting spam in their inboxes! Take a look now at the power of email marketing and what it can do for your marketing strategy.

The purpose of any online marketing should be to createe interest and desire in your product or services. One way to do this is through email marketing.

Preparation is important to a successful email marketing campaign. Below are some tips to help you get started:

1. Be aware of who your target market is.
2. Have a website set up to capture leads and provide you with contact information.
3. Develop an attractive offer.
4. Make sure your copy is professional.
5. Testing is very important and can save you money.
6. Think of ways that you can build relationships and trust through email.

Nothing can be as easy as email marketing when you need targeted website traffic. Of course, email marketing can be a waste of time if not done correctly. Remember that the people that are getting your message may be busy. Keep in mind that the people that get your emails probably receive several hundred of them a day.

Here are some email marketing tips that will help you drive people to your business. Here we go.

1. Make sure the subject line of your message is short and to the point. The subject line is used by many to filter out spam, so make sure it entices the reader to open the message.

2. How many people read every email they get? Your email messages should be short with lots of headings and bullets to show important information.

3. Always let your readers know what they should do. Provide your contact information, such as a website and email address.

4. Make sure your messages are friendly without being to familiar.

5. People do not like long emails, so make sure your key information is in the first paragraph. Actually, your email messages should be no longer then one paragraph.

6. Send your emails out in text format. HTML format may look nicer, but many email clients now block HTML emails by default.

7. Avoid sending unsolicited email. 78% of readers actually open the emails that they requested.

8. Provide value with your emails and your readers will continue to want to hear from you. If you provide useful content or a discount related to a product of interest then your readers will want to open your emails.

9. Explain to your readers how to add your email address to their white list.

10. Make sure you put your name in the from field or subject line, since this will give your message more credibility. Compelling subject lines could contain discount offers, free shipping offers, product announcements or interesting news.

Email marketing should be thought of as person to person and not business to business. Before doing any form of free advertising, remember that you are dealing with real people, so make sure it is written by a real person.

Email marketing is becoming more acceptable every day, so why not give it a try.

We can help you reach your online marketing goals faster with our free advertising resources. You could save thousands of dollars and countless hours of frustration by avoiding marketing methods that just don't work.